Privacy Policy

 

This Privacy Policy explains how your personal information is collected, used and shared when you visit or make a purchase from The Living Yard, operated by MC Elite Events Ltd.
We are committed to safeguarding your privacy and ensuring full transparency in how we handle your data.

 

1. Who We Are

MC Elite Events Ltd
Registered Office: 128 City Road, London, EC1V 2NX, United Kingdom
Operational Address: North Newnton, Pewsey, Wiltshire SN9 6JZ, United Kingdom
Company Number: 16479399
Email: support@thelivingyard.co.uk

MC Elite Events Ltd is the Data Controller for the personal information collected through this website.

 

2. Information We Collect

We collect the following categories of information to provide and improve our services:

A. Information You Provide Directly

This includes information you enter when:

• placing an order
• creating an account
• subscribing to newsletters
• contacting customer support
• submitting forms

We may collect:

• full name
• billing and shipping address
• email address
• phone number
• payment details (processed securely by third parties)
• order history
• customer service messages

 

B. Automatically Collected Information

When you visit our site, we may collect:

• IP address
• browser type and version
• device information
• cookie data
• pages viewed and navigation behaviour
• referring website
• interaction and session data

These are collected via:

• Shopify cookies
• Google Analytics
• Google Ads
• Meta Pixel (if enabled)
• Similar analytics and tracking tools

 

C. Payment Information

We do not store full card details.
Payments are securely processed through:

• Shopify Payments
• Stripe
• PayPal
• Klarna
• Apple Pay / Google Pay

These providers satisfy PCI-DSS security standards.

 

D. Klarna (Required Legal Disclosure)

If you choose Klarna as your payment method, we will share certain personal data with Klarna to assess your eligibility and to provide Klarna payment services.

This includes:

• contact details
• billing and shipping address
• order information
• payment history
• device information

Klarna uses this data to:

• perform credit assessments
• identify and prevent fraud
• personalise payment options
• provide instalment or “Pay Later” services

Klarna acts as a separate Data Controller.
For more information, please read Klarna’s Privacy Notice:

https://www.klarna.com/uk/privacy-notice/

 

3. How We Use Your Information

We use your personal data for:

Order Processing

• fulfilling orders
• arranging deliveries
• providing order confirmations
• processing payments

Customer Support

• responding to enquiries
• offering assistance with products or orders

Website Improvement

• monitoring performance
• understanding customer behaviour
• improving user experience

Marketing & Communications

(with your consent)

• sending product updates and promotions
• remarketing via Google Ads or Meta Pixel

Legal & Security

• fraud prevention
• legitimate business operations
• tax and accounting obligations

 

4. Sharing Your Information

We share data only with trusted third parties when required to operate our service:

A. Shopify

Our website is hosted on Shopify, which processes data to operate the platform.

B. Delivery Partners

To fulfil and deliver your order.

C. Payment Providers

Including:

• Shopify Payments
• Stripe
• PayPal
• Klarna

Each processes data independently under their own privacy policies.

D. Analytics & Marketing Tools

Examples include:

• Google Analytics
• Google Ads
• Meta Pixel

Data is collected only if you accept cookies.

E. Legal Requirements

We may disclose information if required by law or to protect our rights.

We never sell your personal data.

 

5. Cookies

We use cookies to:

• enable essential site functionality
• analyse website performance
• enable personalised content
• support marketing (if consented)

Types include:

• Essential cookies
• Analytical cookies
• Marketing cookies
• Functional cookies

You may manage cookies through your browser or via the cookie banner.

See our Cookie Policy for more details.

 

6. Your Rights Under UK GDPR

You have the right to:

• access your personal data
• correct inaccurate information
• request deletion (“right to be forgotten”)
• restrict processing
• object to certain processing activities
• withdraw marketing consent
• request data portability

To exercise your rights, contact:
support@thelivingyard.co.uk

We will respond within 30 days.

 

7. Data Retention

We retain:

• order data for 6 years (legal requirement)
• marketing data until you unsubscribe
• analytics data per provider’s retention schedule

Data is kept only as long as required for business, legal, or security reasons.

 

8. International Data Transfers

Some data may be processed outside the UK/EEA by Shopify, Klarna, and other partners.

These transfers are protected by:

• Standard Contractual Clauses (SCCs)
• UK adequacy decisions
• Shopify and Klarna’s global privacy frameworks

This ensures your data remains secure.

 

9. Third-Party Links

External links may appear on our website.
We are not responsible for their content or privacy practices.

 

10. Security Measures

We implement industry-standard technical and organisational measures, including:

• encrypted payments
• secure servers
• access controls
• continuous monitoring

No online transmission is entirely risk-free, but we strive to protect your data to the highest standard.

 

11. Changes to This Policy

We may update this Privacy Policy to reflect legal, operational, or technological changes.
Any updates will be posted on this page.

 

12. Contact Information

For privacy questions or data requests, contact:

MC Elite Events Ltd (trading as The Living Yard)
Email: support@thelivingyard.co.uk
Registered Office: 128 City Road, London EC1V 2NX, United Kingdom
Operational Address: North Newnton, Pewsey, Wiltshire SN9 6JZ
Company Number: 16479399
Phone: +44 (0)1980 341 400

You may also file a complaint with the UK Information Commissioner’s Office (ICO) at:
https://www.ico.org.uk